Atma Insights, a product of ATMA GLOBAL, enables professionals to understand how culture impacts a range of business and management functions including communications, business development, customer service, and operations with the goal of impacting profitability and global workforce development.
EXPERIENCE OUR VIDEOS
Why Does Culture Matter?
Truly comprehending a group’s culture requires a deep understanding of what makes people tick, including what’s influenced the group over time.
Japan Bowing and Handshakes
Not sure what’s expected when you greet Japanese businesspeople? Learn the proper protocol when it comes to bowing and greeting others in Japan.
Mexico Nonverbal Communication
In Mexico, how you say something is often more important than what you’re saying. Master the art of nonverbal communications and culturally influenced greetings.
ATMA GLOBAL KNOWLEDGE RESOURCES
Digital product brochure for Educators
Teaching Global Business? Atma Insights can help.
Global Business Management Syllabus
Suggested way to integrate Atma Insights videos into a lesson plan on Culture and Global Management.
Bringing the World to You –
Our collection of proprietary featured insights about countries, cultures, and global business topics.
