Atma Global Knowledge Center

Explore insightful blogs on cultures, countries, and global business topics.

What Is Culture?


Why does culture matter? Most people hear about culture and immediately think about behaviors—a list of do’s and don’ts by culture and country. For example, one might think about bowing in

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What Is Culture?

July 15, 2020 -

Why does culture matter? Most people hear about culture and immediately think about behaviors—a list of do’s and don’ts by culture and country. For example, one might think about bowing in

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Japan’s Unusual Golden Week

April 29, 2020 -

In most years, the end of April and early May have pleasantly marked Golden Week in Japan. Showa Day (April 29th) is traditionally the start of this series of four holidays,

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Spotlight on Chinese New Year

January 23, 2020 -

Visit Atma Insights to learn more about business practices and culture in China.   Xin Nian Hao In China, most people wish each other "Xin Nian Kuai Le," which means Happy New Year.

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Making Sense of the Global Economies

July 22, 2019 -

On a daily basis, there’s regular media references to trade, global economies, emerging markets, BRICS – and now CIVETS and the Next Eleven. There’s continuous debate whether the category of

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