Atma® Global Knowledge Center

Explore insightful blogs on cultures, countries, and global business topics.

What is Culture?

What Is Culture?

July 15, 2020 -

Why does culture matter? Most people hear about culture and immediately think about behaviors—a list of do’s and don’ts by culture and country. For example, one might think about bowing in

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Japan's Unusual Golden Week

Japan’s Unusual Golden Week

April 29, 2020 -

In most years, the end of April and early May have pleasantly marked Golden Week in Japan. Showa Day (April 29th) is traditionally the start of this series of four holidays,

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