Atma® Global Knowledge Center

Explore insightful blogs on cultures, countries, and global business topics.

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Our Content Methodology


We’re often asked—how does Atma develop its content? Do you have a content methodology—that is, a content philosophy? The short answer is yes, absolutely. Let us explain. First, Atma means “higher understanding,”

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Atma Insights Content Methodology
Atma Insights Content Methodology

Our Content Methodology

November 9, 2021 -

We’re often asked—how does Atma develop its content? Do you have a content methodology—that is, a content philosophy? The short answer is yes, absolutely. Let us explain. First, Atma means “higher understanding,”

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What is Culture?

What Is Culture?

July 15, 2020 -

Why does culture matter? Most people hear about culture and immediately think about behaviors—a list of do’s and don’ts by culture and country. For example, one might think about bowing in

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Atma Global Founder's Corner

Bringing in the New Year 2024!

January 15, 2024 -

Thank you for being part of our ATMA INSIGHTS global community.   Hello, Uncertainty has certainly become a recurring theme in our world. It seems almost redundant to talk about uncertainty and yet

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Smiling young mixed race female leader standing looking at camera with diverse team people, happy african american employee business coach millennial professional with office workers group portrait

Skilling for a Globally Competent Workforce

November 1, 2023 -

Rapidly changing geopolitical events have brought to light a number of our educational challenges and disparities.     As the pace of global change accelerates, it’s essential to empower professionals by training them

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Atma Global: Debate on globalization

What Is the Debate on Globalization?

April 27, 2023 -

Thank you for being part of our ATMA INSIGHTS global community.   Every day, we hear people talk about how the world is shrinking. Advancements in transportation and communications are bringing people

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