Atma® Global Knowledge Center

Explore insightful blogs on cultures, countries, and global business topics.

What is Culture?

What Is Culture?

July 15, 2020 -

Why does culture matter? Most people hear about culture and immediately think about behaviors—a list of do’s and don’ts by culture and country. For example, one might think about bowing in

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Global Mindset

Developing A Global Mindset

March 15, 2022 -

People have traveled and traded outside their countries for thousands of years, and global trade will outlive us all. Over time, the expansion of trade and the exchange of ideas

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Atma Insights Content Methodology

Our Content Methodology

November 9, 2021 -

We’re often asked—how does Atma develop its content? Do you have a content methodology—that is, a content philosophy? The short answer is yes, absolutely. Let us explain. First, Atma means “higher understanding,”

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Atma Global - Golden Week

Snapshot of Japan

April 29, 2021 -

Located off the east coast of Asia, the Japanese archipelago consists of four large islands—Honshu, Hokkaido, Kyushu, and Shikoku—and about four thousand small islands, which when combined are equal to the

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