Atma Learning

What Is bWise? 

At its core, bWise is reliable and engaging business wisdom that helps keep you at the forefront in the international arena. 

Our bWise eBooks are engaging, concise, and informative guides for global professionals, educators, students, and enthusiasts. Maximize your success potential and satisfy your curiosity as you learn about countries, cultures, and timely global business topics.  

Edu-taining Content. Our philosophy is that learning should be enjoyable, engaging, and userfriendly, regardless of how, where, and when you choose to access it.  

Useful insight requires more than 280 characters. Rather than spoonfeed you a bunch of do’s and don’ts, we aim to give you an in-depth, straightforward perspective on a variety of cultures, countries, and global business topics, allowing you to extract the information you need and want.  

Context. We believe that it’s essential to know the hows and whys behind a topic. Wherever you go, societal norms affect workplace attitudes, business interactions, business protocols, and communication styles. History, government, politics, geography, and a host of other factors all play into this equation as well. More than just a presentation of facts, our essential learning content provides unique, reliable, and comprehensive proprietary analyseof cultures and global business topics. 



Available on Amazon 

Access useful information on a device of your choice, while you travel, and at your convenience. bWise is also available for database site license for institutional access. 

bWise flies as engaging inflight edutainment on global airlines. Look for bWise in Interactive Content, Applications, or the Games Menu on your next international flight. 

bWISE eBook Titles Available?

bWise Products


  • Argentina
  • Brazil
  • China
  • France
  • Germany
  • India
  • Italy
  • Japan
  • Mexico
  • Russia
  • Singapore
  • South Korea
  • USA


  • Crossing Cultures
  • Global Economies
  • Global Entrepreneur’s Edge
  • International Monetary System
  • International Trade

Explore Inside

Our country-specific bWise titles include a range of essential insights on history, government, economy, values, beliefs, meetings, negotiations, business culture, protocol, and business entertaining.

Here’s a typical bWise Table of Contents:

1. Geography

2. Historical Highlights

3. Government

4. Economy

5. People, Values & Social Customs

6. Business Culture

7. Work Schedule

8. Meeting People

9. Management Practices

10. Negotiations

11. Conducting Business in a Social Setting

12. Dress Code

13. Language

14. General Facts