Thank you for being part of our ATMA INSIGHTS global community. Every day, we hear people talk about how the world is shrinking. Advancements in transportation and communications are bringing people
Read More...Global events and rapid changes in geopolitics are changing the business landscape around the world. Navigating these evolving changes successfully requires a fundamental understanding of the impact of cultural factors
Read More...Why does culture matter? Most people hear about culture and immediately think about behaviors—a list of do’s and don’ts by culture and country. For example, one might think about bowing in
Read More...Thank you for being part of our ATMA INSIGHTS global community. Hello, A new year has begun. Uncertainty has certainly become a recurring theme in our world. We just finished a multi-year
Read More...People have traveled and traded outside their countries for thousands of years, and global trade will outlive us all. Over time, the expansion of trade and the exchange of ideas
Read More...Thank you for being part of our ATMA INSIGHTS global community. Hello, A new year has begun. Already it’s clear that 2022 is starting as it began: with uncertainty. Uncertainty has become a recurring theme in our
Read More...We’re often asked—how does Atma develop its content? Do you have a content methodology—that is, a content philosophy? The short answer is yes, absolutely. Let us explain. First, Atma means “higher understanding,”
Read More...Located off the east coast of Asia, the Japanese archipelago consists of four large islands—Honshu, Hokkaido, Kyushu, and Shikoku—and about four thousand small islands, which when combined are equal to the
Read More...As Posted on FORBES - The pandemic has brought to light a number of our economic and social challenges and disparities. Education ranks at the top alongside the economy and
Read More...The global pandemic continues to wreak havoc in all sectors of our society. Along with the healthcare challenges and the staggering loss of lives, Covid-19 is triggering waves of destruction
Read More...Thank you for being part of our ATMA INSIGHTS global community. Hello, I’m writing the first of what will be my periodic notes to our global community. Well, the start to 2021 has certainly been tumultuous—and
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