We’re often asked—how does Atma develop its content? Do you have a content methodology—that is, a content philosophy? The short answer is yes, absolutely. Let us explain. First, Atma means “higher understanding,” and that’s what we aim to deliver through all of our content solutions. Our videos
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South Africa is a visual feast. One of the most diverse countries in the world, it offers up an extraordinary array of flora, fauna, and geographic features, from the grandeur of the Cape of Good Hope on the southern tip of the continent to game
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Why does culture matter? Most people hear about culture and immediately think about behaviors—a list of do’s and don’ts by culture and country. For example, one might think about bowing in Japan or knowing which gestures to avoid in countries around the world. And while gestures and
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Visit Atma Insights to learn more about business practices and culture in China. Xin Nian Hao In China, most people wish each other "Xin Nian Kuai Le," which means Happy New Year. Among family and close friends, people use the shorter version, "Xin Nian Hao." These are
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On a daily basis, there’s regular media references to trade, global economies, emerging markets, BRICS – and now CIVETS and the Next Eleven. There’s continuous debate whether the category of emerging markets is even valid anymore, and yet, BRICS, CIVETS, Next Eleven and emerging markets
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