Stories on Global Management

Communication Across Culture

Communicating Virtually with Teams Across Cultures

May 18, 2022 -

Global events and rapid changes in geopolitics are changing the business landscape around the world. Navigating these evolving changes successfully requires a fundamental understanding of the impact of cultural factors on how people interact, communicate, manage, and negotiate.   As the global pandemic moves into an endemic

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Global Mindset

Developing A Global Mindset

March 15, 2022 -

People have traveled and traded outside their countries for thousands of years, and global trade will outlive us all. Over time, the expansion of trade and the exchange of ideas and cultures has led to an increasingly interconnected global economy.   Every time someone visits another country,

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Atma Insights Content Methodology

Our Content Methodology

November 9, 2021 -

We’re often asked—how does Atma develop its content? Do you have a content methodology—that is, a content philosophy? The short answer is yes, absolutely. Let us explain. First, Atma means “higher understanding,” and that’s what we aim to deliver through all of our content solutions. Our videos

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Atma Global - Golden Week

Snapshot of Japan

April 29, 2021 -

Located off the east coast of Asia, the Japanese archipelago consists of four large islands—Honshu, Hokkaido, Kyushu, and Shikoku—and about four thousand small islands, which when combined are equal to the size of California.   Although myth indicates that Japan was founded in 660 BCE by Emperor Jimmu, the

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Atma Global Founder's Corner

Developing a Post-Covid Global Mindset

February 17, 2021 -

The global pandemic continues to wreak havoc in all sectors of our society. Along with the healthcare challenges and the staggering loss of lives, Covid-19 is triggering waves of destruction of businesses of all sizes. As the founder of a global digital learning content company, I’m

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Tips on Communicating Virtually Across Cultures

October 22, 2020 -

The global pandemic continues to complicate how we conduct business with colleagues and customers around the world. It’s tempting to think that just because we have access to Zoom, Microsoft Teams, Google Hangouts, and other teleconferencing platforms, communications are the same everywhere. They are not. Wondering just how

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What is Culture?

What Is Culture?

July 15, 2020 -

Why does culture matter? Most people hear about culture and immediately think about behaviors—a list of do’s and don’ts by culture and country. For example, one might think about bowing in Japan or knowing which gestures to avoid in countries around the world.   And while gestures and

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Chinese New Year

Spotlight on Chinese New Year

January 23, 2020 -

Visit Atma Insights to learn more about business practices and culture in China.   Xin Nian Hao In China, most people wish each other "Xin Nian Kuai Le," which means Happy New Year. Among family and close friends, people use the shorter version, "Xin Nian Hao." These are

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