Stories on Global Management

Atma Global - Golden Week

Snapshot of Japan

April 29, 2021 -

Located off the east coast of Asia, the Japanese archipelago consists of four large islands—Honshu, Hokkaido, Kyushu, and Shikoku—and about four thousand small islands, which when combined are equal to the size of California.   Although myth indicates that Japan was founded in 660 BCE by Emperor Jimmu, the

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Atma Global Founder's Corner

Developing a Post-Covid Global Mindset

February 17, 2021 -

The global pandemic continues to wreak havoc in all sectors of our society. Along with the healthcare challenges and the staggering loss of lives, Covid-19 is triggering waves of destruction of businesses of all sizes. As the founder of a global digital learning content company, I’m

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Tips on Communicating Virtually Across Cultures

October 22, 2020 -

The global pandemic continues to complicate how we conduct business with colleagues and customers around the world. It’s tempting to think that just because we have access to Zoom, Microsoft Teams, Google Hangouts, and other teleconferencing platforms, communications are the same everywhere. They are not. Wondering just how

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What is Culture?

What Is Culture?

July 15, 2020 -

Why does culture matter? Most people hear about culture and immediately think about behaviors—a list of do’s and don’ts by culture and country. For example, one might think about bowing in Japan or knowing which gestures to avoid in countries around the world.   And while gestures and

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Chinese New Year

Spotlight on Chinese New Year

January 23, 2020 -

Visit Atma Insights to learn more about business practices and culture in China.   Xin Nian Hao In China, most people wish each other "Xin Nian Kuai Le," which means Happy New Year. Among family and close friends, people use the shorter version, "Xin Nian Hao." These are

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Making Sense of Global Economics

Making Sense of the Global Economies

July 22, 2019 -

On a daily basis, there’s regular media references to trade, global economies, emerging markets, BRICS – and now CIVETS and the Next Eleven. There’s continuous debate whether the category of emerging markets is even valid anymore, and yet, BRICS, CIVETS, Next Eleven and emerging markets

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People

Cross-Cultural Learning Helps Corporations Prevent Discrimination Issues

June 21, 2019 -

Culture Applied: Practical Realities of Global Staffing & Local Culture   Issues of discrimination based on race, ethnicity, gender, and lifestyle continue to dominate our political, social, and corporate conversations. Most companies have detailed official staffing and employee policies against discrimination in any form. But how do firms

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