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Atma Global Founder's Corner

Message from Our Founder: Sanjyot Dunung – Looking Ahead to 2023!

Thank you for being part of our ATMA INSIGHTS global community.



A new year has begun. Uncertainty has certainly become a recurring theme in our world. We just finished a multi-year sequence where the coronavirus, inflation, supply-chain issues, and geo-political events upended traditional attitudes toward globalization—all perpetuating a cycle of unpredictability.

It’s tempting to offer predictions, but the last three years have, at a minimum, shown us that we are living in unpredictable times.

With new frontiers in AI technology, we’re uncovering new possibilities with how we engage with information, build our knowledge bases, and perform a range of business and technical tasks.

While we can’t predict the future, we know that our world remains intertwined. When it comes to technology, climate, geopolitics, and more, we find ourselves debating priorities and the global rules of the road.

It remains less clear how globalization will operate when not all countries agree about these rules and priorities—which complicates how businesses can function efficiently across and within borders. Openness to change with resiliency and adaptability are how many professionals and businesses are navigating these unchartered waters.

I think that our best way of navigating uncertain times is to keep exploring and learning. And how we explore and learn is increasingly important. With new advances in artificial intelligence, including ChatGPT, it can be tempting to think that access to knowledge is just a simple click away. But as with all technologies, AI is not without errors. Being able to know the difference between factual knowledge and AI inaccuracy still requires human interface.

Learn more about our Atma approach, which integrates a distinctive blend of accurate facts and analysis infused with our unique content methodology, philosophy, and editorial approach.

Our Content Methodology

At Atma, our model remains centered on human knowledge, experience, and expertise—especially for nuanced subject matter such as business practices, cultural anthropology, and human interactions. We rely on our proprietary cultural framework to help professionals, educators, and students understand how to effectively interact, communicate, manage, and operate across cultures—skills and knowledge that technology cannot yet replicate.

Ever the optimist, I’m sure we’ll eventually find ways to integrate the efficiencies of artificial intelligence and technology into our personal and professional toolkits. Staying nimble and flexible helps us respond to the array of known unknowns and unknown unknowns—aka the black swans.

Whether we’re advising institutions on the impact of culture on the intersection of business, countries, and global affairs or working with educators and professionals on lifelong learning, we know more than ever that access to accurate, balanced information and knowledge is essential.

We recognize that as institutions transform globally, they are often hiring social scientists to guide their understanding of an international market, either by geographic region or by culture. Our team operates at the intersection of business, global affairs, and culture, utilizing education and technology to transform how professionals, educators, and students equip themselves with critical, accurate, and unique insights.

We’re grateful for the enthusiasm for our products and services, and we look forward to continuing to be your reliable global resource and guide.

I welcome your feedback, ideas, and suggestions.

Wishing a better and brighter new year for all!


Sanjyot P. Dunung

Founder & CEO, Atma Global