Stories on Business

Atma Global Founder's Corner

Message from Our Founder: Sanjyot Dunung – Looking Ahead to 2022

January 18, 2022 -

  Thank you for being part of our ATMA INSIGHTS global community.   Hello,   A new year has begun. Already it’s clear that 2022 is starting as it began: with uncertainty.  Uncertainty has become a recurring theme in our world. The coronavirus is, of course, upending the best-laid plans. Offices around the world are

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Atma Insights Content Methodology

Our Content Methodology

November 9, 2021 -

We’re often asked—how does Atma develop its content? Do you have a content methodology—that is, a content philosophy? The short answer is yes, absolutely. Let us explain. First, Atma means “higher understanding,” and that’s what we aim to deliver through all of our content solutions. Our videos

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Atma Global - Golden Week

Snapshot of Japan

April 29, 2021 -

Located off the east coast of Asia, the Japanese archipelago consists of four large islands—Honshu, Hokkaido, Kyushu, and Shikoku—and about four thousand small islands, which when combined are equal to the size of California.   Although myth indicates that Japan was founded in 660 BCE by Emperor Jimmu, the

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Atma Global Founder's Corner

Developing a Post-Covid Global Mindset

February 17, 2021 -

The global pandemic continues to wreak havoc in all sectors of our society. Along with the healthcare challenges and the staggering loss of lives, Covid-19 is triggering waves of destruction of businesses of all sizes. As the founder of a global digital learning content company, I’m

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Atma Global Founder's Corner

Message from Our Founder: Sanjyot Dunung – Looking Ahead to 2021

January 26, 2021 -

Thank you for being part of our ATMA INSIGHTS global community. Hello, I’m writing the first of what will be my periodic notes to our global community. Well, the start to 2021 has certainly been tumultuous—and it comes on the heels of a globally challenging 2020. Collectively, we’ve faced a global

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Tips on Communicating Virtually Across Cultures

October 22, 2020 -

The global pandemic continues to complicate how we conduct business with colleagues and customers around the world. It’s tempting to think that just because we have access to Zoom, Microsoft Teams, Google Hangouts, and other teleconferencing platforms, communications are the same everywhere. They are not. Wondering just how

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What is Culture?

What Is Culture?

July 15, 2020 -

Why does culture matter? Most people hear about culture and immediately think about behaviors—a list of do’s and don’ts by culture and country. For example, one might think about bowing in Japan or knowing which gestures to avoid in countries around the world.   And while gestures and

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Japan's Unusual Golden Week

Japan’s Unusual Golden Week

April 29, 2020 -

In most years, the end of April and early May have pleasantly marked Golden Week in Japan. Showa Day (April 29th) is traditionally the start of this series of four holidays, which has become the longest and one of the busiest vacation periods for most Japanese

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