Thank you for being part of our ATMA INSIGHTS global community. Every day, we hear people talk about how the world is shrinking. Advancements in transportation and communications are bringing people from all over the world in closer contact with each other, making them more aware
Read More...
Thank you for being part of our ATMA INSIGHTS global community. Hello, A new year has begun. Uncertainty has certainly become a recurring theme in our world. We just finished a multi-year sequence where the coronavirus, inflation, supply-chain issues, and geo-political events upended traditional attitudes toward globalization—all
Read More...
Global events and rapid changes in geopolitics are changing the business landscape around the world. Navigating these evolving changes successfully requires a fundamental understanding of the impact of cultural factors on how people interact, communicate, manage, and negotiate. As the global pandemic moves into an endemic
Read More...
People have traveled and traded outside their countries for thousands of years, and global trade will outlive us all. Over time, the expansion of trade and the exchange of ideas and cultures has led to an increasingly interconnected global economy. Every time someone visits another country,
Read More...
Thank you for being part of our ATMA INSIGHTS global community. Hello, A new year has begun. Already it’s clear that 2022 is starting as it began: with uncertainty. Uncertainty has become a recurring theme in our world. The coronavirus is, of course, upending the best-laid plans. Offices around the world are
Read More...
We’re often asked—how does Atma develop its content? Do you have a content methodology—that is, a content philosophy? The short answer is yes, absolutely. Let us explain. First, Atma means “higher understanding,” and that’s what we aim to deliver through all of our content solutions. Our videos
Read More...
Located off the east coast of Asia, the Japanese archipelago consists of four large islands—Honshu, Hokkaido, Kyushu, and Shikoku—and about four thousand small islands, which when combined are equal to the size of California. Although myth indicates that Japan was founded in 660 BCE by Emperor Jimmu, the
Read More...
The global pandemic continues to wreak havoc in all sectors of our society. Along with the healthcare challenges and the staggering loss of lives, Covid-19 is triggering waves of destruction of businesses of all sizes. As the founder of a global digital learning content company, I’m
Read More...
Thank you for being part of our ATMA INSIGHTS global community. Hello, I’m writing the first of what will be my periodic notes to our global community. Well, the start to 2021 has certainly been tumultuous—and it comes on the heels of a globally challenging 2020. Collectively, we’ve faced a global
Read More...
The global pandemic continues to complicate how we conduct business with colleagues and customers around the world. It’s tempting to think that just because we have access to Zoom, Microsoft Teams, Google Hangouts, and other teleconferencing platforms, communications are the same everywhere. They are not. Wondering just how
Read More...