Stories on Global Business

What Is Culture?

July 15, 2020 -

Why does culture matter? Most people hear about culture and immediately think about behaviors—a list of do’s and don’ts by culture and country. For example, one might think about bowing in Japan or knowing which gestures to avoid in countries around the world.   And while gestures and

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Japan’s Unusual Golden Week

April 29, 2020 -

In most years, the end of April and early May have pleasantly marked Golden Week in Japan. Showa Day (April 29th) is traditionally the start of this series of four holidays, which has become the longest and one of the busiest vacation periods for most Japanese

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Spotlight on Chinese New Year

January 23, 2020 -

Visit Atma Insights to learn more about business practices and culture in China.   Xin Nian Hao In China, most people wish each other "Xin Nian Kuai Le," which means Happy New Year. Among family and close friends, people use the shorter version, "Xin Nian Hao." These are

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Making Sense of the Global Economies

July 22, 2019 -

On a daily basis, there’s regular media references to trade, global economies, emerging markets, BRICS – and now CIVETS and the Next Eleven. There’s continuous debate whether the category of emerging markets is even valid anymore, and yet, BRICS, CIVETS, Next Eleven and emerging markets

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Cross-Cultural Learning Helps Corporations Prevent Discrimination Issues

June 21, 2019 -

Culture Applied: Practical Realities of Global Staffing & Local Culture   Issues of discrimination based on race, ethnicity, gender, and lifestyle continue to dominate our political, social, and corporate conversations. Most companies have detailed official staffing and employee policies against discrimination in any form. But how do firms

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Japan – Golden Week (April 29, May 3-6)

April 28, 2019 -

  April 29th, Showa Day, marks the start of Golden Week—a series of four holidays that has become the longest and one of the busiest vacation periods for most Japanese companies. The week continues with: May 3rd, Constitutional Memorial Day May 4th, Greenery Day May 5th, Children’s Day A

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Spotlight on Canada, The World’s Second Largest Country

March 19, 2019 -

As the second largest country in the world covering most of the northern part of the North American continent, Canada has an extremely varied geography. From its majestic mountains to its rugged coast lines, Canadians prize their beautiful country.   Canada - A Melting Pot With a history

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Carnival Celebrations Around The World

March 2, 2019 -

Carnival forms an integral part of the Christian calendar. Say the word Carnival and most people instinctively think of Brazil, but the holiday is actually celebrated in Christian communities around the world—Brazilians have just become noteworthy for the level of their celebrations!   Carnaval in Brazil As in

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Spotlight on Chinese New Year

January 31, 2019 -

China is a fascinating mix of ancient and modern. From its snowy mountain ranges to its long rivers and expansive deserts, China is home to a rich mix of ethnicities, cultures and traditions that can be traced back thousands of years. Understanding this balance of

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